Press Conferences and Releases

fischer Middle East being one of the leaders in the Middle East fixing industry, gets featured quite often in the regional construction media and fischer is also well-known in the region for our brand coverage.

fischer Opens its First Experience Center in Sharjah - United Arab Emirates.

Dec 24th, 2020, our team in the UAE achieved another milestone with the third fischer Experience Center in the Middle East & Africa. The fischer Experience Center launched in Sharjah/United Arab Emirates comes as a first of many more planned for launch soon as part of fischer’s road map and increase its footprints as a strategic expansion in the region.

The showroom was inaugurated officially on December 24th by Mr. Jayanta Mukherjee: Managing Director Middle East and Africa, in line with Abu Dhabi & Dubai showrooms (one in each Emirate). 

Amidst the global crisis, fischer MEA is committed to being the best company in fixing and connecting for the construction sector. fischer Experience Centre is now a reality and is functional on all working days from 9.00 am to 6.00 pm. The center serves as a one-stop showroom for fixing solution needs where customers can experience our entire product range first hand, covering both trade & project products, live demos, and much more. Just not products, they can receive assistance from our technically sound personnel who can provide expert advice in choosing the right products for their application. The showroom also accommodates over the counter sales and high-volume orders. The showroom is equipped to arrange a direct delivery to the customer’s doorstep from fischer’s regional warehouse in Dubai the following day.

The launch was successful and attracted significant well-wishers from across UAE. It was an eventful day with a brief photo session, meeting the event key delegates, exchanging wishes, and networking.
Customer's confidence & trust is like a glass.

fischer believes that customer's confidence & trust is like glass; once it is broken, it has gone forever. Our Owner Professor Klaus fischer believes in just not selling products but being best in class customer experience is one of the key elements for being a successful business model, quoted by fischer MEA MD. In an exclusive interview with Jafza, Mr. Jayanta Mukherjee recaps on the success journey and how today customers consider fischer as a valued partner for their iconic projects.

International press releases

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fischer Media Meet 2019